Consumers and brands are well aware of the benefits of environmentally friendly products. A recent report found that nearly 89% of brands implementing sustainability initiatives see an improvement in brand reputation. However, brands should take care to comply with applicable state and federal guidance and legal requirements, as regulators, competitors, and class action attorneys continue

Members of Perkins Coie’s Food Litigation practice group recently wrote an article titled “Advertising Pitfalls and Best Practices to Respond to False Advertising Challenges,” that Bloomberg published in its Social Media Law Report on December 23, 2014. The article summarizes several recent actions against online and offline advertising practices, and provides preventative and defensive tips