For over a decade, our team at Perkins Coie has defended the CPG industry in challenges to companies’ labeling, marketing, and advertising. Over that time we have developed a deep understanding of the legal and regulatory environment, strategies of the plaintiffs’ bar, and—most importantly—the business objectives of our clients in these essential industries. That experience informs our risk mitigation counsel to clients, and helps us implement effective litigation strategies if claims are filed.
Our team has helped secure important legal precedents in CPG class-action litigation, working with clients to favorably develop the law. Through creative and aggressive lawyering, we have obtained dismissals and favorable decisions on many of the key defenses relied on by companies whose labeling is threatened: the “reasonable consumer” defense, Article III standing, federal preemption, primary jurisdiction, and failure to show damages. And Perkins Coie’s experience extends beyond litigation: We frequently offer advice to clients on supply chain issues, labeling risk review, product recalls, and compliance with developing regulatory standards.
The Perkins Coie CPG team is active outside the courtroom as well. Members of our team are frequent speakers and commentators, and publish in legal journals nationwide on emerging issues in this dynamic area of the law. Our work in the industry has led to numerous recognitions, including Perkins Coie being named a Food & Beverage Practice Group of the Year by Law360. We are also consistently ranked in Band 1 for Retail by Chambers USA.