In both Astiana v. Ben & Jerry’s Homemade, Inc., No 4:11cv04937 (N.D. Cal.), and Thurston v. Conopco Inc., No. 4:10cv04937 (N.D. Cal.), plaintiffs voluntarily dismissed with prejudice their claims in putative class actions alleging claims under California’s UCL, FAL, and unjust enrichment based on allegations that defendants’ products were misleadingly labeled “all natural.” Astiana. Thurston.